Chauncey Southworth
CEO of CrossScreen Media who works at the intersection of linear TV and digital video, advising campaigns on connected TV strategy, measurement, and creative testing.
Best podcasts with Chauncey Southworth
Ranked by the Snipd community
11 snips
Nov 3, 2025 • 41min
CTV - Bust or Boom?: Chauncey Southworth Breaks It Down
Chauncey Southworth, CEO of Cross-Screen Media, is an expert on Connected TV (CTV) advertising. He breaks down the seismic shift toward streaming in political campaigns, emphasizing the importance of adapting targeting strategies. Chauncey shares growth forecasts for the political streaming ad market and offers practical budgeting advice for campaign teams. He explores measurement techniques, the impact of CTV fraud, and why he believes CTV is here to stay as the future of TV consumption, highlighting innovative interactive advertising opportunities.
Mar 11, 2026 • 25min
The CTV Debate: Who Should Own Your Campaign's Streaming Buy?
Chauncey Southworth, CEO of CrossScreen Media and expert in bridging linear TV with digital video, explains who should manage connected TV buys. He discusses where CTV growth is coming from, why siloed buying wastes money, ad-load differences between linear and streaming, and how to test creative and reach hard-to-reach voters.
