Charlie Van Derven
Content marketing strategist and fractional CMO specializing in financial advisors, focused on building trust-driven content, webinars, and targeted email/LinkedIn strategies for advisor growth.
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Jan 26, 2026 • 32min
Content Marketing You Can Trust with Charlie Van Derven
Charlie Van Derven, a content marketing strategist and fractional CMO for financial advisors, explains why trust still trumps AI. He discusses spotting robotic AI content, using webinars, email, and LinkedIn to nurture prospects, and balancing automation with real conversations. He also covers CRM-driven prospecting and timing outreach around life trigger events.
