Charlie Hurst
Freelance graphic designer and co-founder of the Flat White or F Off project who created the brand visuals and helped originate the pop-up and merch efforts covered in the episode.
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Mar 14, 2026 • 1h 30min
One Genius Rule That Made This Coffee Brand Famous | EP 2262
Tom Noble, a website and content builder who amplified the Flat White or F Off vibe, and Charlie Hurst, a graphic designer who crafted the brand visuals and pop-up merch. They chat about turning a viral slogan into a real brand. Short takes cover going from social posts to pop-up cafés, choosing a single-product coffee concept, merch and visuals, and the logistics of scaling a stunt into business.
