Charles Boyd
Product lead for AI Creative at Google Ads, working on generative creative and asset tools to help advertisers produce and optimize creative assets across campaign types.
Best podcasts with Charles Boyd
Ranked by the Snipd community
Sep 15, 2025 • 36min
Unpacking The Power Pack
Charles Boyd, product lead for AI Creative at Google Ads, builds generative creative tools. Sylvanus Bent, product lead on search ads automation, focuses on AI-driven performance. They discuss automation and AI in ad campaigns. They cover creative variety as signal, pairing Search with Performance Max, new generative image tools, asset-level testing, and adopting a test-and-learn mindset.
