Celeste Wong
Media insights analyst and lead author of the Walk Media Platform Insights report on Netflix, providing analysis on streaming, advertising formats and audience trends.
Best podcasts with Celeste Wong
Ranked by the Snipd community
Feb 24, 2026 • 26min
How Netflix became an advertising behemoth
Celeste Wong, media insights analyst and lead author on a Netflix platform report. She walks through Netflix’s ad formats and capabilities. Forecasts for ad revenue growth and CTV dynamics are discussed. Adoption of ad tiers, which brands are advertising, and regional audience opportunities come up. The conversation also covers Netflix’s moves into games, podcasts and live sports to boost engagement.
