Catherine Walstad
Chief Media Officer at Marketing Architects who presents research-driven guidance on making TV and CTV work harder for brands; delivers industry presentations on CTV strategy, measurement, and buying best practices.
Top 3 podcasts with Catherine Walstad
Ranked by the Snipd community
Apr 8, 2026 • 10min
TV Like Digital? Debunking the Biggest CTV Myths
Catherine Walstad, Chief Media Officer at Marketing Architects, is a CTV and TV strategy pro who presents research-driven guidance. She debunks common CTV myths. She covers why CTV is not just digital. She warns about runaway frequency, flawed IP targeting, ad fraud and poor supply. She outlines smarter buying, measurement mixes, and how AI can help navigate fragmented TV inventory.
Apr 8, 2025 • 36min
The CTV Hype Cycle: Separating Fact from Fiction
Catherine Walstad, Chief Media Officer at Marketing Architects, joins the conversation to unravel the complexities of Connected TV (CTV) advertising. With CTV ad revenue projected to soar, she discusses major advertiser concerns about transparency and ROI. Catherine emphasizes the dual role of CTV in both brand and performance marketing, while also addressing the challenges of measurement and high CPMs. The chat also dives into emerging trends like shoppable ads, making it clear that CTV is a pivotal part of modern advertising strategies.
Jan 9, 2024 • 29min
Is 2024 the Year of CTV?
Catherine Walstad, VP Media, joins Elena, Angela, and Rob to discuss the potential and pitfalls of Connected TV in 2024. They cover topics such as CTV ad spend, the future of TV advertising, targeting challenges, CTV measurement, testing creative in CTV, and driving CTV results for performance marketers.
