Cassandra Thurswell
Founder & CEO of Kitsch, a bootstrapped beauty and accessories brand that grew from hand-made hair ties to a large multi-channel business, known for product-driven expansion and retail distribution.
Top 3 podcasts with Cassandra Thurswell
Ranked by the Snipd community
51 snips
Mar 3, 2026 • 1h 36min
8 Failed Businesses Before Kitsch’s Beauty Empire
Cassandra Thurswell, founder & CEO who grew Kitsch from handmade hair ties to a major beauty brand, and Jeremy Thurswell, COO who built finance, logistics, and scaling systems, tell their startup origin. They cover eight failed businesses before success. They recount catching manufacturing IP theft in China, a COVID pivot to 70M masks, building durable ops, and balancing marriage and parenting while scaling.
6 snips
May 20, 2025 • 39min
Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell
Cassandra Morales Thurswell, Founder and CEO of Kitsch, shares her inspiring journey from crafting hair ties to leading a multimillion-dollar beauty brand. She discusses the grit and intentional design that fueled her success, emphasizing the importance of customer-centricity. Cassandra reflects on her hands-on approach in the early stages of her business and the role of motherhood in her decision-making. The conversation also dives into the unique challenges female entrepreneurs face and the value of community and mentorship in overcoming these hurdles.
4 snips
Jan 15, 2024 • 1h 19min
#238: Designing a Life & Business You Love Using the Power of Micro-Intentions & a Growth Mindset with Cassandra Thurswell, Founder of KITSCH
Cassandra Thurswell, founder of KITSCH, discusses her journey from a small town to building a multi-million dollar brand. She emphasizes the power of following intuition, the challenges she faced in the early days, and the importance of mindset and visualization in building a business. She also shares her struggle in balancing motherhood and professional life.
