
Casey Bard
Founder of Tacticalories (Tacticalories Seasoning Co.), an entrepreneur who built a niche consumer food brand from a small initial investment into a growing e‑commerce business.
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Apr 9, 2026 • 45min
Remembering Casey Bard
Casey Bard, founder of Tacticalories and entrepreneur who built a niche seasoning brand from a $500 bathtub batch. He recounts launching from a blog, naming and shaping the brand, one-product drops, supply chain chaos in 2020, design choices with tattoo artists, hiring lessons, and why he refused dropshipping, coupons, and outside funding.


