Carolyn Ray
CEO of Journeywoman and advocate for the 50+ woman traveler, who transformed a long-running women's travel site into a research, advocacy and booking platform and led the 'Invisible No More' study quantifying this market.
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Feb 10, 2026 • 55min
Invisible No More: Busting Myths About the 50+ Woman Traveler with Carolyn Ray
Carolyn Ray, CEO of Journeywoman and advocate for 50+ women travelers, reinvented her life at 50 and turned a legacy site into research, advocacy and a booking platform. She discusses the 'Invisible No More' study, why affluent 65–75 women seek purposeful travel, the power of niches and trusted communities, and why authentic storytelling and personal contact beat mass media.
