Caroline Lamb

Caroline Lamb, a sales and marketing specialist at AHD Vintners and frequent contributor in the drinks industry, dives into the future of beverages. She highlights the evolution of bars as community hubs and the shift towards non-alcoholic drinks taking center stage. The conversation emphasizes the rise of better-for-you options and the increasing importance of transparency in drink ingredients. Caroline also reveals how technology is shaping modern cocktails, making them more personalized and efficient.