Carole Mahoney
Author of Buyer First and a speaker who teaches a buyer-first approach to sales, focusing on collaborative selling and understanding customer needs.
Top 3 podcasts with Carole Mahoney
Ranked by the Snipd community
7 snips
Feb 5, 2025 • 45min
*Classic Episode* Shifting Sales Culture From The Top Down
In this insightful conversation, Sean Burke, COO of Prometric, Carole Mahoney, founder of Unbound Growth, and Paul Fuller, CRO of Membrain, delve into the intricacies of sales culture. They emphasize the importance of understanding the buyer’s experience and the role of trust in vendor selection. The guests challenge outdated stereotypes about sales, promoting a collaborative approach over manipulation. They also discuss the impact of realistic goals on team performance and the necessity for sales enablement tools to foster genuine connections.
Jul 3, 2023 • 24min
Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney
Carole Mahoney, an author, speaker, coach, and trainer, shares her cognitive sales approach. Topics explored include initiating pricing conversations, quantifying the cost of inaction, addressing objections, understanding buyers, and shifting the focus to buyers.
Dec 18, 2023 • 38min
How to change focus from seller to buyer needs
Carole Mahoney, Founder of Unbound Growth and author of Buyer First, talks about shifting sales focus to buyer needs, avoiding outcome fixation, and fostering collaborative selling. She emphasizes the importance of changing perceptions of sales and using buyer-focused language. The podcast also discusses identifying roadblocks in sales and the connection between sales and problem-solving.
