Carlos Cesta
M&A advisor and partner at Makanta Services with ~30 years of buy-side corporate development experience across Verizon, Dentsu, Presidio, and NP Digital, and involvement in 125+ deals focused on telecom, advertising, and digital marketing.
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Jan 26, 2026 • 1h 4min
How Experienced Buyers Actually Make M&A Work with Carlos Cesta
Carlos Cesta, M&A advisor and partner at Makanta with ~30 years buy-side experience across Verizon, Dentsu, Presidio, and NP Digital. He explains why strategy must state what not to pursue. He describes the deal spiral where structure, diligence, and integration reshape each other. He shows why integration planning starts before LOI and how earnouts can be designed to manage risk.
