Carlo Buchmann
Google Ads product manager focused on budgets and bidding who explains features like campaign total budgets, seasonality adjustments, and smart bidding exploration during the conversation.
Best podcasts with Carlo Buchmann
Ranked by the Snipd community
Mar 11, 2026 • 24min
Budgets, bidding & AI-powered campaigns: Best practices for 2026
Carlo Buchmann, a Google Ads product manager who builds budget and bidding tools, and Kristina Park, a Google Ads product manager focused on bidding strategies, discuss AI-era best practices. They cover launching Smart Bidding without heaps of data, using campaign total budgets and seasonality adjustments for promotions, Smart Bidding Exploration to find growth, and value-based bidding to optimize for profit.
