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Carl McFarland
President of Big D Construction Southwest with over three decades in construction, experienced in stadium and large-scale projects and focused on applying AI and industrialised processes to rethink construction business models.
Best podcasts with Carl McFarland
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Apr 1, 2026
• 1h 5min
31yr President - "The existing business model is going to change forever" + The AI Risk Mitigation Strategy Delivering 10x the ROI of Every Other Tool in Construction
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Carl McFarland, President of Big D Construction with 30+ years on stadium and large-scale projects, talks about construction’s Blockbuster moment and why current profits can hide looming business-model shifts. He contrasts AI for efficiency versus AI for risk mitigation, explains why vertical integration matters, and argues leaders must rethink strategy, culture, and data-driven value capture.
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