Cameran Hetrick

VP of Data and Insights at BetterUp with expertise in applying data and AI to drive business impact; focuses on choosing practical AI projects, data governance, and aligning analytics with business workflows.

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Jan 5, 2026 • 23min

The Simple Framework to Pick AI Projects That Actually Pay Off

Cameran Hetrick, VP of Data and Insights at BetterUp, leverages her expertise in data and AI to highlight practical strategies for choosing impactful AI projects. She emphasizes the importance of starting with low-risk, high-reward tasks rather than automating flawed workflows. With her 'context vs complexity' framework, Cameran explains how to prioritize projects by evaluating their impact and effort. She advocates for actionable insights, urging data teams to embrace a mindset of experimentation to ensure real business outcomes.

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