Bruce Duckworth

Bruce Duckworth, Co-founder and Co-Chairman of Turner Duckworth, has designed iconic brands for Amazon and Coca-Cola. He shares his experiences sitting with industry titans like Jeff Bezos and reveals the secrets of creating compelling visual identities. The discussion highlights the delicate balance between innovation and brand loyalty, the importance of clear communication in design, and how exceptional design can deeply affect consumer connections. Duckworth also talks about the evolving landscape of branding in a post-pandemic world.