Brooks Loughry
Aesthetic medical industry consultant with over 20 years of experience focused on elevating medical aesthetics practices away from discount culture toward value-based, high-touch patient experiences and sustainable business models.
Best podcasts with Brooks Loughry
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Nov 12, 2025 • 48min
From Discount Spa to Respected Practice with Brooks Loughry
Brooks Loughry, an aesthetic medical industry consultant with 20+ years helping practices move from discounting to value-based care. He discusses upgrading patient experience, why discounts harm trust, smarter revenue models like consultative selling and high-ticket packages, the power of referrals, and practical ops like rebooking, reducing no-shows, and team training to scale sustainably.
