Brooke Lively
Visionary law firm strategist and serial entrepreneur who implements EOS for law firms; MBA and CFA with experience as a fractional CFO and author of multiple books on law firm growth and scaling.
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Feb 12, 2026 • 29min
EOS Defined and Its 6 Components That Drive Firm Success – with Brooke Lively - 520
Brooke Lively, visionary law firm strategist and EOS implementer with an MBA and CFA, explains why EOS transforms law firms. She breaks down the six EOS components: vision, people, data, issues, process, and traction. Topics include the integrator/COO role, key metrics, documenting processes, the 80% rule for progress, and resources for self-implementation and scaling.
