

Brooke Hopper
Senior Principal Designer focused on machine intelligence and new technology at Adobe, led early Firefly experiments and co-leads the 'Not Generated' partnership with Parsons to rethink design education and creative tools.
Best podcasts with Brooke Hopper
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Jun 3, 2024 • 52min
Brooke Hopper
Brooke Hopper, Principal Designer at Adobe, discusses the role of AI in creativity, ethical data sourcing, challenges of deep fake technology, protecting personal privacy, integrating AI in design and education, Miro for collaboration, generative AI in design, and envisioning an art-infused future with AI.

Mar 18, 2026 • 47min
Brooke Hopper: Adobe's machine intelligence design lead on what AI can't touch
Brooke Hopper, Senior Principal Designer at Adobe who led early Firefly work and the Not Generated partnership with Parsons, talks about AI as a creative collaborator. She discusses designers keeping craft and taste, faster playful prototyping, new autonomy with tooling, and how AI reshapes production while leaving room for human judgment.


