Brittany Lang

Brittany Lang, a research manager at Chorus Innovations, brings a rich background in industrial design and information science. She discusses the importance of strategic research in startups, emphasizing the need for researchers to take initiative rather than waiting for perfect briefs. Brittany highlights the significance of gut instincts in decision-making, the balance between quick findings and in-depth research, and aligning work with business goals. She also shares practical tips for building stakeholder relationships and adapting to shifting priorities in fast-paced environments.