Bridget Reed
Features writer at New York Magazine who covers cultural oddities and phenomena, contributing reporting and analysis on Mormon influencers and pop culture.
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Mar 22, 2026 • 31min
The book of Mormon influence
McKay Coppins, Atlantic staff writer and Mormon, provides historical context on Mormonism in America. Bridget Reed, New York Magazine features writer, maps Mormon influence in pop culture and influencer commerce. They talk about Mormon women’s social media prominence, the Bachelorette controversy, historical assimilation, streaming’s role in niche religious media, and how religion appears in mainstream TV.
