Brian Steinwurzel
Co-CEO of GFP Real Estate and developer responsible for large-scale repositioning projects in New York City, including the office-to-residential conversion of 25 Water Street (SOMA) with over 1,300 apartments.
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Mar 30, 2026 • 35min
This Is How We Do It: The playbook for office-to-residential conversions
Brian Steinwurzel, Co-CEO of GFP Real Estate and lead of the huge 25 Water Street conversion, explains the playbook for turning offices into homes. He describes engineering moves like light wells and added floors. He covers finance, tax incentives, rapid 25-month delivery, amenity strategies for large residential communities, and which buildings make good conversion candidates.
