Brian Oblinger
Community strategist and consultant who advises companies on building and scaling B2B communities, with a background in community product and advocacy programs.
Best podcasts with Brian Oblinger
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Feb 25, 2026 • 38min
B2B Communities Aren't Dead, Your Outdated Metrics Are ft.Jon Wishart & Brian Oblinger
Brian Oblinger, community strategist who scales B2B communities, and Jon Wishart, VP of Community Strategy at Gainsight with decades measuring community impact. They compare old vanity metrics to business-driven cohort analysis. They discuss AI shrinking pageviews but not value. They explain shifting community ownership, measuring retention and expansion, and how communities will focus on connection and collaboration.
