Brian Nicoll
Business executive serving as CEO of Starbucks, discussing operational changes and the company's use of AI to improve order speed, staffing and customer experience.
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Feb 16, 2026 • 7min
TikTok's parent company pledges AI safeguards
Brian Nicoll, CEO of Starbucks, talks about using AI to speed orders and smooth drive-thru service. He describes a smart queue, forecasting tools and an assistant that helps baristas. He also covers investments and staffing changes to improve customer experience.
