Brian Kotlyar
CMO of Hightouch who focuses on orchestrating account-based programs using warehouse-first data approaches and tooling for activation, measurement, and scalable personalization.
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Feb 19, 2026 • 50min
ABM: What Ramp, Snowflake, and Hightouch are doing in 2026
Brian Kotlyar, CMO of Hightouch, who builds warehouse-first activation and personalization. Drew Pinta, Director of Growth Data Science at Ramp, who models account similarity and intent. Casey Patterson, Director of ABM at Snowflake, who leads data-driven account selection. They discuss how ABM looks in 2026. Short takes on targeting, sales alignment, in-person plays, measurement, and scaling personalization with data and AI.
