
Brian Hansen
Founder of Rocket Pilots, a marketing agency focused on law firms; discusses building AI-native agency systems, niching, and agency leadership to drive revenue growth.
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Mar 25, 2026 • 29min
AI Is Reshaping Agencies. Staying Average Will Kill Yours with Brian Hansen | Ep #891
Brian Hansen, founder of Rocket Pilots and law-firm marketing specialist. He talks about building AI-native agency systems, structuring docs and tools for custom GPTs, mandating team AI training, and why niching and leadership evolution matter for growth. Curiosity and experimentation are highlighted as survival traits.


