Brian Cruz
Owner of Sergeant Clean, a regional chain of express car washes in Ohio, who discusses his experience converting and operating modern, technology-driven car wash sites.
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56 snips
Jun 30, 2025 • 16min
Car Washes (Replay)
Brian Cruz, owner of Sergeant Clean, details the booming car wash industry and its surprising growth trajectory. He discusses how technology is transforming customer experiences, making car washes more efficient and eco-friendly. Cruz highlights the rise of subscription models that cater to changing consumer behaviors, and how emotional connections with clients are crucial for success in this modern landscape. He also shares the intriguing backstory of a former Marine who rejuvenated a struggling car wash, illustrating the resilience and innovation within the industry.
42 snips
Mar 12, 2026 • 16min
21. Car Washes
Brian Cruz, owner of Sergeant Clean in Ohio, who turned rundown sites into modern, tech-driven car washes. Eric Wolf, CEO of the International Car Wash Association, who tracks industry trends and tech adoption. They discuss the car wash boom, AI and sensors in tunnels, water recycling and costs, subscription models and recurring revenue, and how automation and consolidation are reshaping the business.
