Brian Bonilla
Senior agency reporter at Ad Age who covers agency-side dynamics, in-house vs. external creative trends, and the business context behind major advertising campaigns.
Best podcasts with Brian Bonilla
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Sep 1, 2025 • 36min
What’s Next for Agencies? AI, In-Housing, and Indie Wins with Brian Bonilla
Brian Bonilla, Senior Agencies Reporter at Ad Age, dives into the evolving world of advertising. He discusses why brands are shifting to in-house creative consulting while leveraging AI tools. The impact of Dentsu's recent shake-up is explored alongside T-Mobile's in-housing moves. Brian shares the story behind Opinionated's pitch for Shake Shack and highlights emerging agencies gaining traction. With insights into NYC's dynamic agency spaces and evolving pitch strategies, this conversation captures the pulse of modern advertising.
Feb 10, 2026 • 1h 1min
#525 - The Post-Game Super Bowl Advertising Podcast
Brian Bonilla, Ad Age reporter on agency dynamics. Tim Nudd, Ad Age creativity editor and Super Bowl ad critic. John Evans, System1 chief customer officer who measures emotional ad effectiveness. They break down high-scoring spots, why familiar brand assets win, AI ad performance, standout creative choices, and the widening gap between polished incumbents and risky newcomers.
