Brian Boero
Co-founder of 1000Watt and former president of Inman with deep experience in real estate media and marketing; presents consumer research on how buyers and sellers use AI and advises agents on positioning and strategy.
Top 3 podcasts with Brian Boero
Ranked by the Snipd community
Apr 24, 2024 • 36min
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
Jason Pantana talks with Brian Boero, co-founder of 1000Watt, about shaping buyer agency perception in real estate marketing. They discuss fixing buyer agency perception, focusing on what matters to consumers, setting better expectations, telling the right story, revealing statistics, and emphasizing the importance of authenticity and empathy in marketing.
Mar 18, 2026 • 39min
Ep 114: How Buyers and Sellers are Using AI and How Agents Win
Brian Boero, co-founder of 1000Watt and former Inman president, shares national research on how buyers and sellers use AI in their home journeys. He reveals how many people use AI before contacting professionals. The conversation covers why digital signals and specialization matter, what AI misses, and how agents can position themselves to be found first.
May 28, 2024 • 41min
Building Real Estate Brands with Brian Boero, Co-founder at 1000WATT
Brian Boero, Co-founder of 1000WATT and a seasoned brand-builder in real estate, shares valuable insights. He emphasizes the power of storytelling in real estate marketing, urging brands to focus on benefits rather than features. The conversation covers the impact of Zillow's Zestimate on home valuation perceptions and how early-stage companies can effectively brand themselves on a budget through creativity. Additionally, they discuss the shifting landscape of real estate commissions and the innovative strategies for branding amidst these changes.
