Brett Galloway

Brett Galloway, founder of Trestle Advisors, specializes in change management for private clubs. He discusses how effective communication is crucial for successful transformations, contrasting it with mere strategies. Brett highlights the emotional investment of club members and the need for transparent communication to combat misinformation. He also emphasizes aligning messages with the club's vision and using multiple channels to engage members. Finally, he shares insights on managing resistance and fostering trust during significant changes.