Brett Farmiloe

Brett Farmiloe, founder of Featured and operator of Help A Reporter Out, demos an AI tool that maps press releases to the right journalists. He shows how the feature searches HARO’s 33,000+ reporter directory, matches by angle and past articles, and surfaces targeted pitch recommendations. The conversation focuses on timing, quality over volume, AI filters journalists use, and practical pitching workflows.

Brett Farmiloe, founder and CEO of Featured.com and owner of HARO, shares his expertise from his agency days to discuss how AI is transforming the PR landscape. He dives into the balance between leveraging AI for efficiency and maintaining authentic journalist relationships. Brett highlights the importance of human oversight in AI-generated pitches and addresses varying journalist attitudes toward AI. He also offers insights on proactive PR strategies and how agencies can adapt to the evolving media environment while building trust and delivering value.

Brett Farmiloe, Founder of Featured, shares insights on his company's recent acquisition of HARO after rebranding from Terkel to Featured.com. He discusses how the new brand and domain have positively impacted their direction. The conversation delves into how Featured connects journalists with experts, the evolution of HARO, and the importance of strong domain names. Farmiloe also explores the challenges and strategies involved in integrating HARO while maintaining trust and quality for users, all while shedding light on the competitive landscape.