Brett Bauman
Co-founder of Coconote, an AI-powered note-taking app for students that scaled rapidly to multi-million ARR and was acquired by Quizlet; background in engineering and mobile product development.
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Mar 18, 2026 • 1h 6min
Bootstrapped to $6.7M ARR and an Exit to Quizlet in 2 Years – Brett Bauman & Zack Hargett, Coconote
Zack Hargett, product and marketing lead who grew Coconote’s revenue pre-acquisition. Brett Bauman, engineer turned mobile product builder who scaled the AI note app to multi-million ARR. They discuss hitting massive ARR fast, why trial extensions beat discounts for cancellations, hiring small creators over influencers, framing product as a solution, and moving login after the paywall.
