Brent Smart
Chief Marketing Officer at Telstra at the time of the interview, responsible for leading the brand transformation and major advertising campaigns highlighting cybersecurity and brand-building.
Top 3 podcasts with Brent Smart
Ranked by the Snipd community
Sep 11, 2025 • 36min
The Effective CMO: Telstra's Brent Smart
Brent Smart, the Chief Marketing Officer at Telstra, discusses the company's journey in brand evolution. He emphasizes the importance of creativity in driving commercial impact and shares how Telstra differentiates itself through unique craft and brand distinctiveness. Brent also talks about the success of the 'Wherever We Go' campaign on TikTok, the strategic shift in marketing spend towards a balanced approach, and the integration of AI in enhancing customer experiences. His agency background influences his innovative perspectives on branding and marketing effectiveness.
Dec 28, 2023 • 45min
Brent Smart - CMO, Telstra
Brent Smart, CMO of Telstra, shares insights on marketing and advertising. He discusses creating conditions for great ideas, his experience transforming NRMA Insurance, and the challenges of network agencies. He also emphasizes the need for a new agency model that combines independent agencies and network agencies for better results.
Apr 2, 2026 • 13min
Q+A: The story (and person) behind Telstra's brand transformation
Brent Smart, former Telstra Chief Marketing Officer who led a major brand transformation, shares the story behind reshaping a telco giant. He talks scale and creative opportunity, simplifying complex messages, building emotional memory and mental availability. He explains the ‘secured by Telstra’ metaphor for cybersecurity, balancing short- and long-term marketing, and reaching audiences in a fragmented media world.
