Brandon Ervin
Director of Product Management for Search Ads at Google, responsible for core search and shopping ad automation including query matching, creative generation, and smart bidding.
Best podcasts with Brandon Ervin
Ranked by the Snipd community
Feb 11, 2026 • 47min
Is your Search campaign structure holding back performance?
Brandon Ervin, Director of Product Management for Search Ads at Google, explains why simplifying Search campaign structure matters. He discusses AI-driven consolidation, ad group theming, smart bidding data thresholds, and ad group-level geo controls. Practical tips cover safe migrations, budget sharing, and when segmentation still makes sense.
