Brad Smith
Co-founder of uSERP and an experienced SEO and content marketing leader with over 15 years in the industry, known for writing about reporting, cohort-based analysis, and practical SEO strategy.
Best podcasts with Brad Smith
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Mar 20, 2026 • 35min
Why Most Content Marketing Reporting Is a Waste of Time
Brad Smith, co-founder of uSERP and 15-year SEO veteran, shares concise takes on why aggregate reporting misleads. He explains cohort-based analysis using publish-date groups and realistic time-to-results. He critiques competitor benchmarking, addresses declining traffic, and offers practical advice on content audits, LLM skepticism, and repurposing content across channels.
