Brad Patrick
Executive in residence and lecturer at the University of Kentucky Gatton College of Business and Economics, and a bourbon fellow at the James B. Beam Institute for Kentucky Spirits. Advises and researches the bourbon industry with a focus on business strategy and market change.
Best podcasts with Brad Patrick
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Apr 3, 2026 • 46min
669. Why Is 95 Percent of the World’s Bourbon Made in Kentucky?
Andrew Muhammad, a trade economist, joins Danny Kahn, a master distiller, Brad Patrick, a bourbon industry researcher, and Ken Troske, a labor economist. They dig into why Kentucky dominates bourbon, how aging and barrel rules shape the business, why a boom became a glut, and how tariffs, taxes, tourism, and canned cocktails are reshaping the market.
