Boris Jabes

Boris Jabes, Co-founder and CEO of Census and a former Microsoft Program Manager, shares insights from his journey in tech and entrepreneurship. He discusses the evolution of Customer Data Platforms, emphasizing the shift toward composable architectures for better data management. Boris covers the importance of collaboration between marketing and data teams, detailing how reverse ETL can break down silos. He also addresses AI's role in marketing, weighing its advantages against the challenges of maintaining data trustworthiness.