Bob Shay

Bob Shay, Founder and CEO of Surefoot, shares his journey from ski racing to creating the world's largest custom ski boot company. He talks about the innovative 3D scanning process that changes how ski boots are fitted, emphasizing the importance of comfort and performance. Bob recounts his early experiments and hurdles in boot development, as well as his expansion into running and orthotics for elite athletes. He also discusses supply chain challenges and the thriving business growth amidst seasonal demand, hinting at an exciting new footwear line on the horizon.