Blake Droesch
Senior Analyst covering retail who contributes perspective on merchandising, e-commerce experience, and the practical implications of brand initiatives discussed on the podcast.
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Mar 4, 2026 • 22min
Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail
Blake Droesch, senior retail analyst focused on merchandising and e-commerce. Skye Canaves, principal analyst tracking retail, commerce and entertainment integrations. They debate Gap’s new Chief Entertainment Officer hire. They explore fashion-driven branded entertainment, how the role differs from marketing, risks of C-suite theatrics, LA production moves, and how to measure success and couple content with retail fundamentals.
