Blair Lancer
CMO of a heritage skincare company with a background in fashion and product development; leads Lancer Skincare's modernization and product strategy while balancing clinical credibility and approachable branding.
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Mar 11, 2026 • 42min
How to Make a Heritage Brand Stay Relevant with Blair Lancer, CMO of Lancer Skincare | Ep. 399
Blair Lancer, CMO who blends fashion and product development experience to modernize a heritage skincare house. She talks about evolving a legacy brand through gradual refreshes, balancing clinical credibility with an approachable lifestyle voice, shifting from celebrity marketing to authentic UGC, and prioritizing transparency, education, and listening to real customer feedback.
