Blair Chapman
Senior Economist at SEEK specialising in labour market analysis and skills demand, author of the SEEK AI Gauge report highlighting trends in AI-related job ads in Australia.
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Feb 20, 2026 • 22min
Weekend Edition: AI Creates Jobs Too.
Dr. Blair Chapman, Senior Economist at SEEK who tracks labour market and AI-skilled job trends. He highlights rising mentions of AI in job ads and how demand is spreading from tech into marketing and content. New roles like AI ethics officers and content trainers are appearing. He argues AI is mostly augmenting work and that AI fluency is becoming a baseline skill.
