Bill Murray, Head of Growth & Performance at Warner Bros Discovery, discusses inventory availability and premium placements. Michael Reidy, SVP Ad Sales at NBCUniversal, covers Peacock, live events, and dynamic insertion. Philip Inghelbrecht, CEO of Tatari, explains automating direct guaranteed CTV deals with Upstream. They unpack why premium streaming often sits outside programmatic, how direct and programmatic complement each other, and the role of automation.
