Bill Gerber
Founder and CEO of the Optical Marketing Group, offering expertise in optical practice design, merchandising, and patient experience to improve capture rates and practice profitability.
Best podcasts with Bill Gerber
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Feb 16, 2026 • 56min
Design tips to maximize the patient experience (and thus your profitability) with Bill Gerber
Bill Gerber, founder and CEO of the Optical Marketing Group, shares practical design guidance for optical practices. He talks about how layout, merchandising, and flow boost capture rates. He explains recognizing when a refresh is needed, using patient lifestyle data for targeted events, and where technology fits into a modern, revenue-driving space.
