Bill Bradley
Deputy TV, media and sports editor at Adweek and reporter covering advertising and media markets, offering expertise on Super Bowl ad pricing, inventory and industry dynamics.
Best podcasts with Bill Bradley
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Feb 5, 2026 • 33min
The Behind-the-Scenes Jockeying for $10M Super Bowl Ads
Bill Bradley, Adweek deputy editor who covers TV, media and sports, walks through the high‑stakes world of Super Bowl advertising. He breaks down $10M spot claims, why late buyers pay more, Peacock streaming buys vs national spots, religious and regional ad dynamics, the overtime auction, prized ad pods and soaring production costs. Short, sharp and full of industry color.
