Bill Binch

Operating partner at Battery Ventures with nearly three decades leading sales and GTM at companies including Marketo and Pendo, known for operational frameworks like the 'Mojo' metric and expertise scaling SaaS revenue organizations.

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Mar 3, 2026 • 52min

VC: 116 Quarters on Quota and What Every Sales Leader Should Be Tracking, with Bill Binch, Operating Partner at Battery Ventures

Bill Binch, Operating Partner at Battery Ventures with nearly 30 years scaling SaaS revenue (Marketo, Pendo), shares operational frameworks from 116 quarters on quota. He talks building GTM playbooks for portfolio companies. Topics include forecasting discipline, a five‑quarter board lookback, the daily 'Mojo' pipeline metric, and how advisory work differs from running quota-driven sales.

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