Bianca Gonzalez-Schulte
Director of Interactive Applications at NASCAR, responsible for consumer-facing digital products, track websites, vendor integration and improving on-site fan experiences through signage, apps and personalization initiatives.
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Feb 25, 2026 • 48min
Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Bianca Gonzalez-Schulte, Director of Interactive Applications at NASCAR, leads digital products, track sites and on-site fan tech. She discusses managing 14+ track websites, digital signage and crowd-flow analytics. She covers app vs signage tradeoffs, QR and LLM trials, and designing a Disney-like, story-driven fan journey for seamless in-venue experiences.
