Betsy Jordyn
Brand positioning strategist who helps consultants and coaches clarify messaging, position themselves as sought-after experts, and monetize their strengths to land clients and build influence.
Best podcasts with Betsy Jordyn
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Oct 2, 2025 • 60min
54| Build Influence and Get Buy-in: Elevating the Positioning, ROI, and Value of Lean and Continuous Improvement [with Betsy Jordyn] (BONUS)
Betsy Jordyn, a brand positioning strategist who helps consultants and coaches become sought-after experts, joins to reframe how lean and continuous improvement are presented. They talk about why positioning fails, the people-and-learning core behind lean, framing outcomes in business language, linking behavior change to ROI, and practical rules for getting influence and buy-in.
Apr 16, 2025 • 1h
41| Transactions to Transformations: Positioning the Value of Change Leadership for Greater Influence [with Betsy Jordyn]
Betsy Jordyn, a former Disney OD consultant and now a Brand Positioning Strategist, shares invaluable insights on enhancing your influence. She emphasizes the significance of effective positioning, helping consultants and leaders shape how others perceive their value. Betsy discusses the three levels of positioning and provides actionable steps to effectively communicate your strengths. With real-life examples, she illustrates how reframing your approach can transform your role from a service provider to a strategic partner, ultimately leading to greater impact.
