Berner
Co-founder and chief executive of Cookies, one of the largest legal cannabis brands in the United States. A rapper with a significant business acumen in the cannabis industry.
Best podcasts with Berner
Ranked by the Snipd community
29 snips
Feb 25, 2024 • 29min
The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’
Berner, co-founder and CEO of Cookies, dives into the fascinating world of cannabis branding, likening it to streetwear icons like Supreme. He shares his journey from rapper to cannabis mogul and the challenges of building a legal empire amid fluctuating markets. The discussion highlights Cookies' unique marketing strategies, the cultural impact of cannabis, and the intriguing fusion of music and marijuana. Berner also touches on the controversies faced within the industry and remains optimistic about the future of cannabis culture.
4 snips
Apr 16, 2026 • 51min
Gary Payton Pulled Up MAFIA Style on Berner Over His Weed Strain
Berner, rapper and entrepreneur who built the Cookies cannabis brand, shares wild startup stories. He talks branding and scarcity, naming strains like Gary Payton, turning down major offers, fighting costly legal battles, surviving colon cancer, and moving into film and community training. Short, bold anecdotes about music collabs, influencer tactics, and why he protects product quality.
