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Benoit Vatere
Chief Media Officer at Liquid Death, bringing an entrepreneurial background to CPG and known for bold, viral marketing collaborations and retail-focused media strategies.
Best podcasts with Benoit Vatere
Ranked by the Snipd community
Oct 28, 2025
• 25min
Liquid Death’s Benoit Vatere on Creative Risk, Retail Collaboration, and Cutting Through the Noise
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In this engaging conversation, Benoit Vatere, Chief Media Officer at Liquid Death, showcases his entrepreneurial flair and bold marketing strategies. He discusses the revolutionary 'Smarter Water' campaign with Amazon, emphasizing creativity tied to retail outcomes. Benoit argues that retailers should be viewed as partners, not gatekeepers, and highlights the need to truly understand and leverage retail media. His personal story of moving from France to the U.S. to embrace the American dream serves as an inspiring lesson in bravery and innovation.
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