Ben Leonard
Founder of Beast Gear, an eCommerce strength-and-conditioning brand he built in Scotland, sold to Thrasio in 2019 and later bought back to lead a public turnaround; also founder of a patent-pending baby carrier brand raising growth capital.
Top 5 podcasts with Ben Leonard
Ranked by the Snipd community
37 snips
Feb 4, 2026 • 59min
Thrasio Bought It, Ben Bought It Back: A Founder Who Lived It Tells All
Ben Leonard, founder of Beast Gear who built, sold to an aggregator, then bought back and relaunched his brand. He recounts how brand channels were shut off after the sale and the fallout on sales. Topics include the earn-out risks of aggregator deals, the hands-on turnaround playbook he used, and his new patent-pending baby carrier for dads.
5 snips
Oct 10, 2023 • 23min
Quit Stalling and Build Your Brand. You Don't Need an MBA to Crush It In Ecommerce with Ben Leonard
Ben Leonard, built a multi-7-figure brand on a laptop in a cupboard and exited for life-changing money. Learn about starting small and going niche, the misconception that entrepreneurs need experience, the importance of solution selling and branding, understanding customers and social proof, and accessing exclusive bonuses.
Jul 12, 2025 • 52min
TAS 165 – Brand Rescue Mission! Ben Leonard on building a $6m brand, selling it, and buying it back 5 years later to start all over again.
Ben Leonard, an entrepreneur who built the successful brand Beast Gear, shares his incredible journey of creating a $6M brand, selling it to Thrasio, and ultimately buying it back after it fell into disrepair. He discusses the rise and pitfalls of aggregator businesses, the challenges of navigating e-commerce, and his strategies for revitalizing Beast Gear. Listeners will also learn about the importance of preserving brand assets and the future of e-commerce growth. Ben’s mission to restore his brand is both inspiring and educational.
Jun 27, 2025 • 58min
Ep 500 After the Deal: Ben Leonard on Watching His $6M Business Fall Apart After the Exit
In this engaging discussion, Ben Leonard, the founder of Beast Gear, shares his journey from building a $6 million strength equipment brand to selling it—and then repurchasing it after seeing it fall apart under new management. He dives into the challenges of post-sale life, revealing how decisions made by Thrasio impacted brand integrity. Ben reflects on the emotional rollercoaster of negotiations, the importance of strong partnerships, and the lessons learned from his experience, including the significance of negotiating better terms.
May 30, 2023 • 45min
TAS 142 – Building a Brand on Social Media to $6M revenue in 3 years – Ben Leonard explains
Ben Leonard, a dynamic entrepreneur, shares his journey from a health scare to building a $6M brand in just three years. He dives into the power of social media in cultivating customer loyalty and discusses strategic product launches, including insights on navigating market saturation. Alongside guests like Kirsty Verity and Steve Simonson, they reveal valuable e-commerce tactics and the importance of establishing a legitimate brand. Leonard also teases his upcoming Kickstarter product, inspiring aspiring entrepreneurs to pursue their dreams in e-commerce.
